1. Consider where you would situate the Rolls Royce operation on the Hayes and Wheelwright model of operations contribution 2. Evaluate the main markets of Rolls Royce (new engines, ‘power by the hour’ and in-service remote engine monitoring); what are the order winners and order qualifiers in these markets? 3. Make some recommendations for the operations strategy of Rolls Royce to consider in the future. What does the company need to do to ensure that the market requirements and organizational capabilities remain aligned?
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