Marketing and Strategy

Questions

Order Completion Rating

Available Experts

Similar homework solved

Assignment Overview For this assignment you will looking at two completely different companies that sell completely different types of products. However, both companies have strong international potential. As you read about in the background materials, different types of products lead to different types of strategies regarding standardization or adaptation and whether you decide to become a global, multi-domestic, or transnational corporation.   The first business you will look at is Roy Choi’s restaurant empire. Choi started out with a single food truck in Los Angeles, but soon gained celebrity status as one of the country’s most famous chefs and the inspiration for the recent movie Chef. Food trucks soon became huge craze in Los Angeles, and Choi has since gone on to open up multiple additional restaurants and even has plans for a fast food chain. His fame and multi-ethnic cuisine gives him large potential if he ever decides to take his business overseas.   The second business to look at is Xiaomi, a Chinese smartphone company that is starting to expand internationally. The smartphone business is a notoriously tough market with dominant competitors such as Apple and Samsung. Xiaomi has gained market share in China and is starting to expand into some neighboring countries. Given the high price of smartphones from Apple and Samsung, there may be room for a lower priced competitor in the global smartphone market.   Do a careful review of the concept of standardization and adaption in Herbig (1998) and Chapter 18.3 of Carpenter and Dunung (2012) and the concepts of multi-domestic, global, and transnational strategies in Chapter 14.3 of Carpenter and Dunung (2012). Then do some research on Roy Choi and Xiaomi in the Trident library or other sources. Here are some articles to get you started:   Walker, T. (2013, Dec 14). Keep on trucking. The Independent [Proquest]   Frausto, M. (2014, Sep 10). Choi’s eyes bigger than his stomach? Orange County Register [Proquest]   Larson, C. (2014, Dec). Xiaomi’s resolution: Double its smartphone sales volume in 2014. Business Week [Proquest and Businessweek.com]   Mozur, P. (2013, Oct 08). How upstart Xiaomi rattled China’s smartphone race. Wall Street Journal [Proquest]   Once you have finished your research, write a four to five page paper answering the following questions: What kind of strategy would you recommend if Roy Choi decided to expand his food truck or restaurant business internationally? Would you recommend product standardization or localization? Which overall strategy would you recommend – transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Carpenter and Dunung (2012) and Herbig (1998). What kind of strategy would you recommend for Xiaomi’s international expansion? Would you recommend product standardization or localization? Which overall strategy would you recommend – transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Carpenter and Dunung (2012) and Herbig (1998). Assignment Expectations Answer the assignment questions directly. Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to summarizing background materials. Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the Internet, make sure they are from a credible source. Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

Hire a professional essay writer to create a solution from scratch

Order Now, and get an original solution to this assignment with zero plagiarism. Use GATEWAY10 to get a 10% discount on all orders.

Why students choose our experts for homework help, assignments, and coursework

Here are some Benefits of ordering a solution to this homework from us:

p

Full and Instant Money back guarantee

Free proof-reading and editing

Timely delivery

Cheapest homework help writing service

Z

Best custom writing service in US, UK, Australia, and China

100% Reliability and Trust. Satisfaction and Value for money guaranteed.

Solutions with Zero-Plagiarism

Our professional writers will create an original solution for your homework written from scratch. A plagiarism report of your homework is also available.

Free Unlimited Revisions

Our experts will revise your paper until you are satisfied with the final delivery.

24|7 Priority Support

You can communicate with us at any given moment.

Professional Writers and Research Experts

Our team consists of determined, disciplined and ambitious experts with competitive degrees from top Universities from across the world.

Thorough research to complete your assignment

A good research into your paper improves its credibility, gives it higher ranking, and makes your argument solid. That is why our team consists of research experts to guide and work with the writers in preparing your papers.

Frequently Asked Questions

Is this service Legit?

This is an extension of Gateway Assignment essay writing services. Gateway is a group of writers brought together by the desire to help students achieve more in essay writing. Our Writers are experts in tutoring, research, and writing activities. We have worked with over 5,000 students pursuing college, undergraduate, Masters, and Ph.D. degrees. Our Services are Trusted and Verified.

Will My Paper have plagiarism?

No. Absolutely Not. All our Papers are Original and are written by our experts from scratch. To be sure, you can request a plagiarism report when placing an order.

How Fast can you deliver my paper?

Any duration you select when choosing a deadline for the paper. The number of hours could be 3 hours to 24 hours to 2 days, a month, or any other duration.

For short assignments ranging between 1 page and 3 pages(100 – 1000 words), we can have them delivered in 1 hour.

Can I get a professional writer to write my essay?

Absolutely Yes. If you are looking for the most reliable and executive essay writing service, you are in the right place.

Our Service is a program dedicated to improving student’s achievement in essay writing assignments. In our company, professional tutors and expert writers work together to create original solutions to help students complete their assignments.

Our essay writing service is the most reliable writing help online. Our writers are former students and researchers in leading institutions across the world.

Our founder, Frank, is a legend writer and educator who has contributed significantly to improving the performance of thousands of students.

The goal of Gateway Assignment is to lead in changing the learning process by allowing students to access unlimited resources in writing their essays.

How Much will it Cost?

Our Rates start at $10 per page (275 words). Plus:

  • Free First Page
  • Free Reference Page
  • Free Unlimited Revisions

Can I get a Discount for my first paper?

Ofcos. Use the discount code “GATEWAY20” at checkout to get a 20% discount off on all essays you order.

Do I get a refund if I am not satisfied with the paper?

Yes. Anytime you establish that Our Services did not help you meet your desired outcome, you are entitled to a Full Refund. Read our refund policy to learn more.

'One More Question'?

Chat with a live agent on the floating chat. Frank is online now.

Questions Recently Solved by Our Experts

OL 600 Milestone One

Get an original solution. We have expert essay writers in all academic levels. Get 100% plagiarism-free paper at the lowest price.

read more

OL 600 Milestone One

Get an original solution. We have expert essay writers in all academic levels. Get 100% plagiarism-free paper at the lowest price.

read more

Managing the Generations

Get an original solution. We have expert essay writers in all academic levels. Get 100% plagiarism-free paper at the lowest price.

read more

Get a Plagiarism-free paper Today

Order an essay, term paper, research paper, or any other assignment and get an expert to work on it. Use GATEWAY20 to get a 20% discount on all papers.

Alternatively, Check Out the FIVE STEPS in writing an essay