Answer the questions below, using our Drucker readings on creativity and innovation From week 1 and decision-making from week 3 (and especially the first few of the 7 steps) as a guide: 1. How do the ads and artwork below reflect the new principles in the Content 2020 chapters? How do they significantly differ from past Coca-Cola Campaigns (e.g., ones you remember as a child)? • 007: https://www.youtube.com/watch?v=RDiZOnzajNU • ü Love Balloons: http://www.youtube.com/watch?v=CtW2tw-OzL0 • ü Explore: https://www.worldofcoca-cola.com/explore/ 2. Why change? Which aspects of creativity are not working for Coca-Cola anymore? Which are still working? 3. How can (and should) Coca-Cola go about making a decision about whether, And how much, it needs to change its approach to advertising? 4. Why does creativity in advertising matter so much to Coca-Cola? 5. How do beverage companies get people to buy new drinks? What is the purpose of “perception” (in Drucker’s definition, from early in the semester) in this process? NOTE: you can choose to answer all the questions briefly Or address 2 to 3 of them in more depth.
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