1. How would you recommend the senior managers define Business Fundas’s business strategy to grow to the next level, while leveraging the technological innovations powering the industry? 2. How should Business Fundas’s senior managers make meaning out of their company’s traffic data? How should the traffic data affect their decision-making? 3. What should be the top priorities for management? The case poses numerous questions. Which issues require immediate attention and which require strategic planning?
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